Hi, I’m Zhanna Tyugay — a visual artist, fashion photographer, and short film director. Welcome to my world.
I create photo projects and art videos at the intersection of art, fashion, and poetry. I work with brands, artists, creative teams, and musicians — with anyone who wants to tell their story in an unconventional way.
Soap bubbles are one of the key symbols in my work.
Each bubble has its own short but complete life. In that miniature life, there’s everything: birth, bloom, fragility, and transformation.
In my visual stories, bubbles are not just a background — they are guides. They lead the way and open doors to other realms. People, models, characters — they are only guests in the bubble’s world.
Bubbles are like the Mad Hatter from Alice in Wonderland — inviting you into a fairytale, into another dimension. Just a moment ago you were in reality — and now you’re floating somewhere beyond it.
My mission is to use a visual language to reconnect with feelings, vivid perception, and the beauty of imperfection, so that a person finds not a ready-made answer, but their own reflection.
I immerse viewers in worlds where the boundary between reality and imagination fades — and the impossible becomes possible.